The Story of SoviOla
The Story of SoviOla
Every great brand carries a story woven from threads of personal passion, and SoviOla is no exception. At its heart, our journey is one of transformation—where grief, once heavy and clouded, has been alchemized into a force for good. Inspired by the passing of my beloved mother, Viola, and my cherished chocolate Labrador, Sophie, SoviOla stands as a testament to turning grief into something powerful—a mission we call Good Grief.
A clothing brand guided by the teachings of yoga—a practice rooted in mindfulness, unity, and balance between humanity and nature. Yoga’s wisdom inspires everything we do, from the design of our logo to the causes we support. It drives us to live intentionally and act with purpose in every step of our journey.
We’re all about the details. Our signature paw print may seem unconventional for a clothing brand logo, but it’s a heartfelt tribute to both my mother, Viola, and my beloved Sophie. Sophie’s paw impression is delicately filled with my mother’s fingerprints, creating a powerful symbol of the love, connection, and memories that define SoviOla. This emblem, paired with our signature brown—a Pantone matched to the rich hue of Sophie’s fur—reflects the deep bond I shared with both of them. Displayed along the front of our shirts dances the first beat of SoviOla’s heart: an echo of my journey through loss, grief, connection, love, and resurrection—“My stress is brought DOWN by my DOG.” Sophie, my chocolate lab, and my devotion to yoga became the sanctuary that nurtured me through days of challenge and despair. Sophie was my grounding presence—the warmth and serenity that soothed my soul. Yoga was my guiding light, leading me forward with each mindful breath, inviting me to journey inward and rise above. My stress was brought down by my dog—Sophie and Adho Mukha Svanasana (Downward Dog pose).
Every thread woven into SoviOla carries the weight of my personal journey—a narrative of love, loss, and transformation. Through this legacy, SoviOla shines, anchored in the love of two souls who continue to guide me. Each detail reflects their influence, serving as a beacon of hope, purpose, and light that leads me forward. Our story extends beyond fashion; it’s about creating a community of change-makers who care for the planet and each other. Every piece is intentionally designed to support local American suppliers, celebrate domestic fashion, uplift our communities, and honor ethical and sustainable practices—all while minimizing our carbon footprint. Choosing SoviOla means choosing to make a difference. Our T-shirts are garments with purposeful profits, contributing to a mission of healing, growth, and transformation.
Our mission is clear: to make a lasting impact through grief-inspired giving. We give back by funding COPD research in Viola’s memory, contributing to canine cancer research in honor of Sophie, and supporting homeless veterans—an essential cause, as every man and woman who has selflessly served our country deserves our unwavering support. Every garment we create embodies this legacy of love, compassion, and enduring hope.
My story continues to unfold—one stitch at a time, one breath at a time, one whisper at a time... Please read aloud “Sophie and Viola.” It’s said that when you speak the name of a loved one who has passed, it’s as if they are alive again. This belief was the first breath of SoviOla, and it ignited my journey. My hope is that you will recite their names aloud and illuminate their spirits with love and light.
Jai,
- Barbie-Jo
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